I write about music and stuff...

Friday 26 July 2013

BGV - Etta Bond and Raf Riley

This post will mean I have 2 Odd Child related posts in a row now. Don't blame me for the lack of variety. The music world hasn't been doing much worth blogging about except Magna Carta but I was too busy at the time and now the moment has passed to write about it. Plus you should know by now Odd Child tend to be a reoccurring theme in this blog because they're doing something that music desperately needs so obviously I'm going to be celebrating that. So yeah, lemme just force down another slice of them down your throat :D

There is a good chance you might have seen the #BVG hashtag bouncing around on Insta and Twitter recently. Attached to it you will see pictures upon pictures of beautiful human beings, rightly so, celebrating the skin they're in. This was all at the hands of the amazing Miss Etta Bond - my favourite oxymoron (yeah I said it again and I'll keep on saying it! Refer to previous Odd Child posts to find out what the hell I'm on about). 

Everything surrounding Raf and Etta's new track, Big Girls Vouge, promotes self worth which makes the track double exciting for me because I have a (slightly ambitious - but that's not a bad thing) vision that self worth can change the world. I'd go on but we'd be here for hours so back to the track...
They've switched up the sound a bit, but at the same time that makes no sense in the context of Etta and Raf because they don't really have a "sound". They're "sound" is anything and everything because on whatever they put out, it's their fresh and edgy energy that they flavour the tracks with which make it identifiable as their works of art. They don't need a single "sound" because they don't run with labels and they definitely aren't confined in any boxes - they do whatever they want, but most importantly they do it really really really really really well. 

 It's a track that makes you wanna dance like no one is watching and sing along like no one is listening. It is so fierce but so fun at the same time. It's not rebellious because rebellion would mean that it's breaking the rules - there are no rules when it comes to beauty. But it's fierce in that it's belly bouncing (no abs just rolls) all of societies norms out the arena and filling it with a new attitude of loving you for you and ripping up that "thinspiration" picture stuck to your fridge. What's even better is that the message doesn't come as cheesy - #NoCheddarJustRafAndEtta - which is a sigh of relief because a lot of songs have shared this theme but the message in the bottle came at us washed up from a sea of cottage cheese. The song is great, but the message is greater and that's what takes centre stage with this release.

The video, directed by Jeremy Cole, contributed to the entertainment factor bringing a fun and funky visual to the screen. Every element has been balanced just right with this creation. The real art to this song is that it's not just a song, it's a statement.

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